Ghana’s diverse and Upper East’s unique culture will be celebrated through music at the maiden edition of SamAlam’s Asaa Festival and Music concert on March 4 and 11 at the Bolgatanga Jubilee House.

The two-day festival will also celebrate the vibrant work of Upper East creatives and entrepreneurs with performances from Stevoo, Ras wormz, Pandy, Abelwine Peter Teebran, and King Kobby amongst others.

The festival is designed to elevate and highlight the thrilling and thriving millennial talents in the region by introducing an interactive event that teaches, explains, and explores various cultures through a pioneering approach.

Patrons will experience art and creative activations from the region, celebrate Upper East music, and taste premium and cultured cuisine.

The star-studded event, an annual festival, among others will highlight and export Ghanaian diverse and Upper east culture to the world.